The Ultimate List of eCommerce Tools in 2021

So, you’ve witnessed the rise of eCommerce and decided that you want to be a part of it. You’ve read up on the best platforms for housing your online store. Now, you’re wondering where to go from here. Which tools do you actually need? It depends, of course, but you’ll need to start somewhere. We at Optimyze Digital have curated a list of 12 tools that will add value to an emerging eCommerce business.

Business Management

These tools support the behind-the-scenes of a business. They help with managing things the customer doesn’t see, like tallying up numbers at the end of the day or getting your website to look just right:

1. Sellbrite: “Sell everywhere that matters.” Sellbrite enables you to sell on multiple marketplaces (e.g., Amazon, Walmart, Etsy, etc.). It automatically syncs your inventory across channels to prevent overselling, and it lets you ship all orders from one interface.

2. Xero: Xero is an accounting software that makes everyday business tasks easier. It can keep track of cash flow and automate tasks like reporting and invoicing. If you have an accountant, you can use Xero to collaborate with them in real time.

3. Shogun: Fans of Shopify should check out this one. Trusted by the likes of K-Swiss and MVMT, Shogun allows brands to create unique, customized landing pages on Shopify websites. The drag-and-drop editor is easy to use, even if you don’t know how to code.

Customer Interaction

Building a good relationship with customers is an essential part of running any business. Use these tools to support and delight your customers so they’ll keep coming back:

4. Acquire Live Chat: When consumers ask questions, 82% want an “immediate” response. Acquire Live Chat enables live video and text communication, screen sharing, and co-browsing. Tools like this help eCommerce businesses keep up with the rise of conversational marketing.

5. ReferralCandy: ReferralCandy is a plug-in that helps sellers set up rewards for customers who refer their friends. If you’re deciding whether to run a referral campaign, consider that word-of-mouth marketing matters more to Gen Z than any other generation. 

6. Formerly known as Sweet Tooth, is the tool for creating a loyalty program. By rewarding purchases, referrals, and shares on social media, you can turn a one-time customer into a brand advocate.


We would be remiss not to include marketing. These tools will help with getting your brand in front of the right people and converting them into customers:

7. Mailchimp: Over the past 20 years, Mailchimp has grown from a side project to a marketing automation giant — with organizations like TED and Vimeo as long-time customers. It centralizes marketing channels and audience data/insights in one platform. You can also build targeted campaigns and track how they do.

8. Facebook Ads: Since more than two billion people use Facebook each month, advertising on the network to reach new customers just makes sense. Facebook Ads allows sellers to run campaigns that target very specific kinds of users, down to the smallest geolocation.

9. Klaviyo: An all in-one solution, Klaviyo helps sellers handle A/B testing, create sign-up and pop-up forms, gather customer profiles, and more. The tool is free for up to 250 email contacts, and it can integrate with BigCommerce, WooCommerce, and other leading eCommerce platforms.


Iteration, iteration, iteration. Figuring out what works and what doesn’t is key to scaling your company. In order to know what works, you’ll need analytics tools that present data in a meaningful, transparent way:

10. Google Analytics: One of the most popular tools in the analytics space, Google Analytics is full of data that can help you refine your marketing strategy, like how many active users are visiting the online store (and what drove them there), which pages are receiving the most traffic, etc. Google provides online Google Analytics training, as well as the tool itself, for free.

11. Metrilo: A combined growth platform, Metrilo supports customer relationship management, email marketing, and analytics. Built specifically for eCommerce stores, the tool delivers data on conversions, cart abandonment, sales attribution, and the like. Metrilo’s edge over Google Analytics is that it updates the status of an order in real time, thus providing accurate revenue numbers.

12. Moz: “There’s a smarter way to do search engine optimization (SEO).” The tool provides SEO software and data so that sellers can increase their stores’ rankings and visibility in search. Moz can audit your website to identify technical SEO issues and recommend improvements. It also tracks how your website’s keywords stack up against competitors across more than 170 search engines.

Closing Thoughts

Investing in tools and platforms is a big step for the new eCommerce seller, especially since there are so many out there. Think strategically, and consider your company’s budget, positioning, and needs. It also helps to seek guidance: Reach out to Optimyze Digital today to learn more about how to thrive in the eCommerce space.

What tools did we miss? Is one of your favorites on here? Let us know!