Earn Cash While You Sleep with Affiliate Marketing
Looking to earn money without a lot of heavy lifting? Enter the win-win world of affiliate marketing. We at Optimyze Digital have compiled a guide to getting started with affiliate marketing in just a few minutes of reading: what it is, the numbers that back it up, and how you can reap the benefits.
What is Affiliate Marketing?
Affiliate marketing is a way to earn passive income by marketing someone else’s product on your blog, website or social media. It’s a pay-per-sale strategy, so you earn a commission when people actually make a purchase as a result of your promotion. Some companies pay affiliates per lead or per click, though (it depends on the program).
Let’s say you’re a photographer. While scrolling through your Instagram feed, you see an amazing set of shots that one of your favorite photography influencers took using a drone. You imagine the kind of photos you could take if you had a drone of your own. Then, you see in the caption that the link to the company’s website is in the influencer’s bio. You click, and a few clicks later, you’ve ordered a drone.
When that happens, everyone benefits: The company has a new order to fulfill, and the influencer who posted the affiliate link gets a share of the profits. The same goes for bloggers, YouTubers and other content creators. If they share a product or company without using an affiliate link, they’re advertising for free — and who wants to do that?
What’s In It For Brands?
Companies (especially retailers) continue to invest in affiliate marketing:
- As of 2016, 84% of publishers and 81% of brands have adopted affiliate marketing (AWIN).
- By the end of 2018, there were more than 11,000 affiliate marketing programs in the U.S. (AM Navigator).
- Companies will spend an estimated $8.2 billion on affiliate marketing in 2022, as compared to $6.8 billion spent in 2020 (Statista).
Brands have doubled down on their investment because they’ve caught on to the power of word of mouth: 92% of customers trust referrals from people they know, and affiliate marketers often fall into that category (or they’re only separated by a few degrees). Brands look for affiliates who love their product and have a large group of loyal followers who will also love it — enough warm leads to go around.
Affiliate Marketing With Optimyze Digital
The question remains: How can you get started?
Optimyze Digital offers an affiliate marketing program that enables the greater community to profit from successful brands’ sales. Our Affiliate Partners pay us to manage their advertising funnels. When sales are closed through their funnels, they get paid. We focus on high-ticket products and services (think expensive stuff, like enterprise software or fine jewelry) so that our Affiliate Partners can earn greater commission on fewer sales.
We excel at creating buzz and directing traffic toward our Affiliate Partners’ funnels; however, buzz and traffic alone are not enough. Our program is based on performance: If the traffic we generate doesn’t lead to sales in six months, we refund 100% of fees and offer an extra 50% buyout option.
Becoming an Affiliate Marketer
Now that you’ve been introduced to the world of affiliate marketing, you have the opportunity to start earning passive income while promoting brands you love.
Our affiliate marketing program is a mutually beneficial partnership: We attract the right buyers to your channels at the right time, and you bring in profit. Connect with the Optimyze Digital team to learn how we can drive sales together.